In Intro to Graphic Desgin class, I was assigned to create an explainer piece for a specific social audience. As an aspiring advertiser, I chose to develop a social media campaign promoting Beats, inspired by a friendly debate with friends over the best headphones. Throughout the project, I used Photoshop, Illustrator, and Adobe Express, where I created motion elements to bring the campaign to life and make the visuals more engaging
For the cover slide, I kept the design simple to establish the tone for the carousel while clearly communicating the product’s three key selling points: bass, style, and power.
This slide was created to highlight the product’s intense sound quality. With the help of AI, I generated a red sound wave behind the headphones, creating a dynamic visual that represents the powerful audio associated with the Beats.
When creating this slide, I wanted to encapsulate the Beats lifestyle and signature style, so I incorporated visuals of people dancing and immersed in music to convey energy, movement, and the brand’s strong connection to sound and culture.
This slide was designed to demonstrate the product’s power while emphasizing Beats’ reliable and long-lasting battery system.
For my final slide, I wanted to feature one final presentation of the product, paired with a bold red button that clearly directs viewers to purchase it.
